Recently we had the privilege of sponsoring an educational event conducted by North Texas Chapter of the Exit Planning Institute (EPI), a group of local advisors dedicated to helping business owners achieve their goals as they plan for exiting their business. Our friend and client Joan Ridley, president of Business…
While the economy is recovering for many of us, the need to be prudent business owners is ever-present. Lately the topic of how to better manage operations, streamline costs and increase productivity has been discussed in mentoring meetings I’ve had with smaller agencies or freelancers, among client discussions, and as…
A few years ago during a professional development session, our team was introduced to Tina Fey’s bestselling book, Bossypants. In addition to being a quick and hilarious read, the book offers some very practical advice that we’ve incorporated into our work philosophy: the four rules of improv. While developed in the…
Please join me in congratulating Talana Morris on her promotion to Principal with MPD Ventures Company. Talana joined our firm more than seven years ago and moved well beyond the role of Project Manager several years ago. We’ve certainly lagged behind in recognizing her contribution to our firm, team and…
One of the best parts of our job is working directly with entrepreneurs and business owners to help them tell their story. Often we’re engaged by companies in transition, whether they’re merging, changing business models or needing to refresh their brand to boost sales. And sometimes we have the privilege…
Our team had the privilege of helping to plan, promote and run a terrific event this past weekend. Over 100 pilots attended ‘Pilots, Popovers and Plane Talk’ which brought together pilots from around North Texas on Saturday for breakfast and networking at Terrell Municipal Airport. Beyond the very cool fact…
If your company has been leveraging LinkedIn as a marketing tool, you’ve probably seen positive results. LinkedIn is a terrific (and free) way to generate business, boost search engine rankings, attract potential employees and more. But if you’re an advanced LinkedIn user, a few upcoming changes to the site will…
Businesses develop and use taglines to build their brands and share their compelling difference or value…be it a promise, philosophy, mission, benefit, personality or culture. When clients embark on a rebrand, we inevitably tackle tagline creation – and with much glee. Below are three crucial phases we use to develop…
A client recently asked how to leverage their public relations (PR) wins beyond that one time appearance. An excellent question and something we talk about as giving our work “legs”. The goal of your PR effort is to help showcase your company or spokesperson as a thought leader and expert….
The deal is closed. The sale is made. Victory! And onto the next prospect… Not so fast. By nature, sales and business development professionals are eager to get back on the hunt after a deal is finalized. That’s what makes them great at what they do. But a hasty exit…
