Celebrating a Milestone Anniversary for Your Business

Congratulations to The Maddox Shop on 80 Years  We were honored to help our client The Maddox Shop host a wonderful event to celebrate their 80th anniversary last month.  Specializing in intimate apparel, The Maddox Shop is a family-owned gem of a business located in Casa Linda Plaza.  The store carries…

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It’s fall, so that means the holidays are just around the corner

As a consumer, you know the holiday season inches up earlier and earlier every year—often with Halloween decorations competing with Christmas and Hanukkah for retail shelf space. While it seems early (don’t kill the messenger), some ideas take time to vet, order, budget or fulfill so earlier planning is helpful….and…

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Is your business ready to sell?

Recently we had the privilege of sponsoring an educational event conducted by North Texas Chapter of the Exit Planning Institute (EPI), a group of local advisors dedicated to helping business owners achieve their goals as they plan for exiting their business. Our friend and client Joan Ridley, president of Business…

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Congrats! Axiometrics Introduces Rebrand and New Website

Websites have evolved immensely over the last few years. Gone are the days of building sites in Flash or populating pages with tons of content by “stuffing them” with keywords to increase Google rankings. Today, visitors are looking to get information quickly and easily, whether on a desktop, tablet or…

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2 Mistakes to Avoid When Hiring Someone to Create Your Website

Hiring a firm or freelance individual to professionally design and develop your website is a great idea. You save time and headache of trying to pull something together yourself and in a software application that you don’t know well. You end up with a professional looking and technically sound web…

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Tips to streamline costs and improve operations

While the economy is recovering for many of us, the need to be prudent business owners is ever-present. Lately the topic of how to better manage operations, streamline costs and increase productivity has been discussed in mentoring meetings I’ve had with smaller agencies or freelancers, among client discussions, and as…

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Surveys as a Marketing Tool

Whether you are trying to reach prospects or get a handle on your existing customers before launching a new marketing initiative, online surveys are a great tool to gather the information you need to make informed decisions. There are a variety of different types of surveys that may benefit your…

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Putting the rules of improv to work

A few years ago during a professional development session, our team was introduced to Tina Fey’s bestselling book, Bossypants.  In addition to being a quick and hilarious read, the book offers some very practical advice that we’ve incorporated into our work philosophy:  the four rules of improv.  While developed in the…

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Talana Morris promoted to Principal with MPD Ventures Company

Please join me in congratulating Talana Morris on her promotion to Principal with MPD Ventures Company. Talana joined our firm more than seven years ago and moved well beyond the role of Project Manager several years ago. We’ve certainly lagged behind in recognizing her contribution to our firm, team and…

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Congrats! Vonlane Blazes a New Trail for Business Travelers

One of the best parts of our job is working directly with entrepreneurs and business owners to help them tell their story. Often we’re engaged by companies in transition, whether they’re merging, changing business models or needing to refresh their brand to boost sales. And sometimes we have the privilege…

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