As we noted in a previous post, email marketing isn’t dead. Whether it’s through a newsletter or direct sales pitches, email is still an effective way to engage with customers and prospects. But some of our new clients who want to step up their email marketing efforts aren’t quite sure…
Our team had the privilege of helping to plan, promote and run a terrific event this past weekend. Over 100 pilots attended ‘Pilots, Popovers and Plane Talk’ which brought together pilots from around North Texas on Saturday for breakfast and networking at Terrell Municipal Airport. Beyond the very cool fact…
With the prominence of marketing via social media, some think that email marketing, such as email newsletters, is no longer an effective tool for growing business. We disagree. As long as you have a strong content marketing strategy, email marketing can still be very effective. And you can get even…
If your company has been leveraging LinkedIn as a marketing tool, you’ve probably seen positive results. LinkedIn is a terrific (and free) way to generate business, boost search engine rankings, attract potential employees and more. But if you’re an advanced LinkedIn user, a few upcoming changes to the site will…
Businesses develop and use taglines to build their brands and share their compelling difference or value…be it a promise, philosophy, mission, benefit, personality or culture. When clients embark on a rebrand, we inevitably tackle tagline creation – and with much glee. Below are three crucial phases we use to develop…
Launching a new website is a great way to freshen up your brand and improve how you connect with customers and prospects. But often overlooked during the excitement of launch is preserving your existing search engine value. When making the transition to a new site, be sure to redirect old…
A client recently asked how to leverage their public relations (PR) wins beyond that one time appearance. An excellent question and something we talk about as giving our work “legs”. The goal of your PR effort is to help showcase your company or spokesperson as a thought leader and expert….
The deal is closed. The sale is made. Victory! And onto the next prospect… Not so fast. By nature, sales and business development professionals are eager to get back on the hunt after a deal is finalized. That’s what makes them great at what they do. But a hasty exit…
Every year I’m thankful for the opportunity to hear the achievements, meet some participants and celebrate the success of Attitudes & Attire at its annual luncheon and fashion show. This charity has been near and dear to my heart for the past 20 years and to our team at MPD…
I just returned from the annual Entrepreneurial Women Presidents retreat in Austin. It’s my three day escape from daily life to work ON my business rather than IN my business. This group, comprised of some two dozen women business owners in a variety of industries, has been a source of…
