Worth a Thousand Words: Tips for Using Images in Social Media

There’s no doubt that graphics and images make social media posts more interesting. Content accompanied by visuals is more likely to grab the attention of your audience and get them to interact with you. But what if you don’t have a graphic to include with your post? Or if you…

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The 3-Second Business Card Trick

A crowded meeting I just attended got me thinking about business cards.  As the dozen or so participants settled into their seats, they started slinging and sliding business cards across the conference table.  The furious pace of card exchange would have put the best blackjack dealers in Vegas to shame….

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Why Build Your Website in a Content Management System

If you are thinking of launching a new website, or redesigning your current one, you should consider using a Content Management System (CMS). A CMS is an open-source platform that allows you to create and maintain a professional-looking website without having knowledge of HTML. Many CMS solutions are free to…

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To Booth or Not to Booth: Evaluating Trade Shows

Trade shows and conferences have become a cottage industry of their own—with a ‘must attend’ and ‘can’t miss’ event happening in your city seemingly every month.  Trade show organizers hoping to sell you a spot on their exhibit hall floor (or a pricey sponsorship) can sometimes make you feel like…

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Selecting an Email Marketing Provider

Email marketing is an effective and powerful tool to build your relationship with existing clients and generate new business. If you’ve decided you want to get started in email marketing, an important first step is to is selecting a provider that fits your business needs. There are several things to…

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