While our hit rate for PR coverage is strong, we can always learn and improve. That’s why I was excited to join Peter Shankman’s webinar with reporter James Ford and former journalists/producers & PR pros now Cindi Avila & Mike Avila for a refresher on some dos and don’ts for…
As experts focused on marketing and communications, we don’t typically dole out information technology advice. But because IT touches virtually everything we do, we always try to stay apprised of general technology trends and issues that could help or impact our clients. This month we felt compelled to pass along…
Maybe the goal of your business is to do good for others or generate sales leads. Or perhaps your company just wants to make money via online sales. And lots of it. Whatever the reason, one thing is certain: if your company’s website is lacking some key components, you aren’t…
Your business probably has a disaster recovery plan in place for your IT network—in the event of a power outage or natural disaster there is a documented process for preserving your data and getting your team up and running fast. But what if something else dramatic and unexpected happens to…
Recently I received a thank you note from a high school graduate which I couldn’t help but share on social media. It seems my network quickly grasped the problem at hand…see the picture for yourself. While I’m thrilled this individual knew enough to send a thank you note (sadly, many…
You’re ready. You’re taking the big leap. You’re all in. It’s time to scrap your old website and begin planning for a web redesign. And now that you’ve established that it’s time to start fresh and breathe some new life into your online presence, you’re likely wondering where the heck…
Last week I had the honor of serving as the public relations and marketing agency voice on a panel discussion titled: How Social Media Has Changed Public Relations. The event, hosted by Social Media Breakfast Dallas, included two fabulous local journalists Dom Difurio of The Dallas Morning News and Eline…
Décor and design trends change with the times. Shag carpet was a fad. Then it wasn’t. Then it was. And now, well, we don’t even know anymore. The same is true with website design. It’s 2019 and these are the big trends you should be paying attention to in web…
Recently, I penned a blog on insights from 24 Women in Technology winners. I attended the annual Dallas Business Journal event to support a friend and client, Dr. Patricia Connolly of SMC Squared. (Read about her here…she is a rock star.) In today’s blog, I’ll share my event execution takeaways…
Earlier this month I cheered on the Dallas Business Journal’s 2019 Women in Technology award winners. The annual event celebrates 24 women in the Dallas-Fort Worth who are leaders in technology and a lifetime award for Valerie Freeman. We celebrated their achievements in areas of artificial intelligence, database development, hardware,…
