A groundbreaking. A ribbon cutting. A grand opening. A topping-out ceremony. A donor reception. A corporate anniversary. An employee town hall. A dedication. These are the moments organizations work years to reach, and how they are executed reflects directly on the brand, the leadership, and the relationships that made them…
There is a moment in public relations when everything clicks. The story lands exactly where you wanted it, in the outlet you targeted, told the way your client deserved to have it told. Recently, our team at MPD Ventures had one of those moments. We had the privilege of leading…
Vonlane’s New Nonstop Dallas to OKC Route Begins September 8 Oklahoma City has quietly become one of the most rewarding weekend trips in the region, and starting September 8, getting there is easier than ever. Vonlane’s new nonstop route between Dallas and OKC connects the two cities in first-class comfort,…
As a small business, you have an incredible level of competency at the things you do –delivering services or making products. But how do you translate that into an engaging story that represents your expertise? Much of it boils down to connection and emotion. It’s human nature to want to…
I’m sure you heard the rumblings of migrating to Google Analytics 4 (or GA4), an entirely new platform purposely built to provide more granular data focused on customer and user experience. The countdown is on! Google’s Universal Analytics will stop recording new data July 1, 2023, and historical data will…
As Jay Schwedelson says, “you need to use every tactic or trick to get your email open” these days. As founder of SubjectLine.com and CEO of WorldData Group, Schwedelson certainly knows his stuff around email marketing. In his recent learning session, “What’s Working/Not Working in Email Marketing,” he quickly shared…
While our hit rate for PR coverage is strong, we can always learn and improve. That’s why I was excited to join Peter Shankman’s webinar with reporter James Ford and former journalists/producers & PR pros now Cindi Avila & Mike Avila for a refresher on some dos and don’ts for…
A recent article in Entrepreneur challenged me to think about why I love all the inspirational quotes I save on my phone – or write on sticky notes for my mirror. Surprisingly, there is both an art and science behind these messages that are packed with a punch in just…
I’m a communicator at heart. My love for journalism and *all-things-words* started back in seventh grade in my first journalism class. I could never imagine, as my 12-year-old self, that this class would kick off my career path and provide such rewarding experiences and highlights. One strength I bring to…
As experts focused on marketing and communications, we don’t typically dole out information technology advice. But because IT touches virtually everything we do, we always try to stay apprised of general technology trends and issues that could help or impact our clients. This month we felt compelled to pass along…
