Unfortunately a boilerplate becomes an afterthought for many organizations. Too often a boilerplate is regarded as just a basic company description that gets tacked onto the end of a news release, stuck into the introduction of a proposal, or sent along when you’re sponsoring an event. But consider who is reading…
If you haven’t already claimed and optimized your Google My Business listing, you should. Claiming your local listing can help with search engine optimization, but it also provides very important information to your customers. Scores of people (and your customers and prospects) regularly rely on Google listings to provide phone…
So, Monday evening I had an ultimate fan-girl moment: I attended the Grow With Purpose event that featured Bo Burlingham. Yes, that Bo Burlingham – the rock star small business writer of Inc. and Forbes fame as well as five books. I’ve been a voracious reader of his articles for…
We are often approached by clients who are interested in reaching their customers and targets through email marketing, but they aren’t sure how to get started. The very first thing you must do to engage in email marketing is build your target list. It’s best to build your list organically…
As a marketing and communications firm, our team members collaborate on a variety of projects on a daily basis: PR, rebranding, web design and development, and email marketing to name just a few. Some of our team members work remotely, so it’s crucial that we have a web-based tool that…
The old saying that time flies–and goes faster the older you are–certainly held true for Q1. My thanks to our fabulous team for your skills, dedication, creativity, and care and to our awe-inspiring clients who entrust us with their branding, marketing, and communication needs. Focus is a key success factor…
As I sit drinking coffee, I reflect on my first few weeks as Marketing Coordinator for MPD Ventures Company. Compared to my internship, my responsibilities have increased in number, in intensity, and in interest level. Not that my role as an intern wasn’t interesting, that is inherent in the work;…
Just about every brick-and-mortar shop or restaurant has a customer reward program these days. Loyal customers receive points during each visit, ultimately earning a reward or discount of some sort. I recall card-based loyalty programs dating back to the early 90s when I worked for a retail bookstore at the…
This month I reached a milestone work anniversary with MPD Ventures Company. 10 years! As I reflect on these years I realize that even though a decade has passed very quickly, so much has evolved…both in life and the world of marketing. Me in 2006 In late 2006 I was…
In today’s digital world, people often turn to Google to find information for local businesses, whether it’s a phone number, website, or hours of operation. If you’re a business owner, certainly you want to be sure you can easily be found. But it’s equally important to be sure your information…
