One of the best parts of our job is working directly with entrepreneurs and business owners to help them tell their story. Often we’re engaged by companies in transition, whether they’re merging, changing business models or needing to refresh their brand to boost sales. And sometimes we have the privilege…
If your company has been leveraging LinkedIn as a marketing tool, you’ve probably seen positive results. LinkedIn is a terrific (and free) way to generate business, boost search engine rankings, attract potential employees and more. But if you’re an advanced LinkedIn user, a few upcoming changes to the site will…
Businesses develop and use taglines to build their brands and share their compelling difference or value…be it a promise, philosophy, mission, benefit, personality or culture. When clients embark on a rebrand, we inevitably tackle tagline creation – and with much glee. Below are three crucial phases we use to develop…
A client recently asked how to leverage their public relations (PR) wins beyond that one time appearance. An excellent question and something we talk about as giving our work “legs”. The goal of your PR effort is to help showcase your company or spokesperson as a thought leader and expert….
