Today’s business world is more competitive than ever with companies of all sizes facing crowded marketplaces, increasingly discerning prospects and a tight labor pool.
To cut through the clutter, MPD helps clients embrace both traditional media and online engagement to build credibility and gain strong footholds in their respective markets.
Our PR sweet spot is working with fast-growth, innovation-based, private companies to create and execute awareness strategies that help attract and close prospects, retain clients and entice talent.
How We Can Help:
Creating An Impactful First Impression
In Spring 2014, a Dallas-based motorcoach service provider turned to MPD to create a public relations strategy to help support its business launch. Vonlane’s goal was to secure media coverage in its two primary markets—Dallas and Austin—and to generate buzz among consumers.
Our team created a formal PR strategy and plan that outlined the media opportunities, key messages, tactics and timelines. In advance of the business launch, we conducted reporter outreach and provided on-site support for two media ‘show and tell’ days that enabled interested media the opportunity to film on board and interview our client.
Specific Objectives:
The Results:
Media Coverage in One-Week Period (3rd party tracking verified)
Social media interaction was strong with one broadcast station’s story on Vonlane generating alone:
Vonlane noted web traffic and social media interaction after just one day of media coverage, as measured through the number of passenger profiles created as well as direct bookings and inquiries.
Coverage Highlights included:
