As a small business, you have an incredible level of competency at the things you do –delivering services or making products. But how do you translate that into an engaging story that represents your expertise? Much of it boils down to connection and emotion. It’s human nature to want to…
If you’re a small business owner with a company social media presence, chances are you have a designated team member who manages those profiles—handling the posting, shares, follows, etc. Or, if there isn’t a team member with the time or skill set to manage your social media, perhaps you outsource…
At MPD we often joke that we suffer from Cobbler’s Children Syndrome. I’m sure you’re familiar with the old tale about the Cobbler who was so busy making shoes for his customers that his own children went without. Similarly, we at MPD specialize in helping businesses grow through strategic marketing…
While we love to watch entertainers get decked out and vie for coveted honors like a Golden Globe, Grammy or Oscar, helping our clients win business awards is much more fun for us. If you’ve never considered awards as part of your brand awareness and marketing strategy, this is the…
How innovative code connects the dots to turn leads to customers. In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% the previous year (Statista, 2018), and according to Campaign Monitor, about 53% of emails are opened on mobile devices. Today’s marketers must adjust…
Business-to-Business (B2B) marketers are constantly looking for the best ways to reach their audiences. Conventional methods such as direct mail, print advertising, tradeshow exhibits, and event sponsorships can sometimes be costly. However, digital advertising presents marketers with affordable alternatives to reach targets. In this blog, we’ll discuss one such digital…
Is it the end of the [Facebook business Page] world as we know it? Well, it may not be the end, but business Page managers are going to have to up their game if they want their content to be seen according to a news announcement from Facebook last week….
For small businesses and nonprofit organizations, free online tools and programs can be lifesavers for producing efficient and quality marketing. Most small enterprises have limited funds for paid software solutions, yet still have marketing needs to be met to woo customers, donors, volunteers, partners, and the like. Happily, this blog…
We knew he was onto something. When Alex Danza came to us in 2014 to help with Vonlane’s business launch, we were so excited about his innovative concept and mission to change the way Texans travel. It didn’t take long for Vonlane’s luxury motor coach service to catch on, and…
We were honored to have the opportunity to participate in planning and promoting an event hosted by our client, Brennan Financial Services, at the Communities Foundation of Texas (CFT) office yesterday. The luncheon, Money + Mindset: Creating a happier future by aligning your values and finances, featured Debra Brennan Tagg…
